Case Studies
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Case Studies
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Case Studies 〰️ Case Studies 〰️
Superannuation Fund Member Portal
Deltatre Consultancy - 2018
User Experience | External Clients | Axure | Prototyping | User Testing | Finance | Wireframing | Affinity Diagramming |
The company, a retail superannuation fund, aimed to increase member retention and attract younger demographics. The goal was to enhance the user experience of their member portal to encourage long-term engagement.
My Role: UX Designer with UI contributions
Team: Worked alongside UX and UI Lead Designers
Mtribes Empty States
Deltatre Product - 2019
UI Design | Design Systems | UI Documentation | SAAS Platform | Sketch |
mtribes is a SAAS product that allows users to schedule highly personalised, targeted Experiences to different segments of users.
My Role: UI Designer
Team: Solo project in a team of 6 Designers
Viator Accelerate Program
Tripadvisor (Viator B2B) - 2022
User Experience | B2B | Figma | Prototyping | User Testing | Data Visualisation |
Viator Accelerate is a program designed to help tour operators increase visibility and bookings by offering greater exposure in exchange for a higher commission rate.
My Role: Design Lead
Team: Worked alongside Project Managers, Engineers, Stakeholders. Reported to Head of Design
Enhancing the Booking Flow
Tripadvisor (Viator) - 2024
Research | User Experience | Data Analysis | Figma | Qualtrics | User Interviews | B2C | User Flows | Competitor Analysis | Competitor Research
Travellers were encountering friction in the booking process due to:
Disjointed information architecture across Product Detail Pages (PDP) and checkout pages
Critical information (eg. availability, cancellation policies, pickup logistics) being hidden or inconsistently presented
Lack of a final confirmation checkpoint before payment, leading to user hesitation or abandonment
I led a UX research initiative to redesign the booking flow for a travel e-commerce platform.
My Role: UX Research Lead
Team: Worked alongside Project Managers, UI Designers and Stakeholders
Personal Projects
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Personal Projects 〰️
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Air VR - Unity VR Experience
AirVR aims to ensure passenger wellbeing by targeting the in-flight experience of young travellers - targeting the 17 hour Perth-London route.
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Photography
A Collection of photos taken on Nikon D3500 throughout my travels and experiences
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Vivid Light Projection
I created a projection piece for Vivid Sydney specifically for Sydney University's Quadrangle. Nula (Nuh-lah) meaning "here, there, everywhere" was designed to combine the themes of aboriginal astronomy, biomedical science and the International Year of Light.
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8+ Years of Design Experience
Across web, mobile, and desktop refining B2B and B2C experiences.
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Across 4+ Industries
Experience in travel and recreation, Entertainment, telecommunications, finance, and consultancy
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Health Advocate
Health Advocate for Endometriosis, Adenomyosis Awareness and Breast Cancer Survivor
References
"Gen is a tech savvy and talented UX designer who brought new insights into our numerous projects at Foxtel. Gen has excellent communication skills and is able to solve complex design problems with ease. She is an asset to any company!"
Katherine Le, Senior Business Analyst @ Foxtel
"Gen brought an infectious positivity and energy to the team, always approaching challenges with enthusiasm and an open mind. Her ability to actively listen and incorporate feedback into her designs was remarkable, which made her a highly collaborative and receptive designer. She consistently delivered thoughtful, user-centered solutions, and her bubbly personality made her a great team player. Any team would be lucky to have Gen on board!"
David Gustafson, Senior Product Design Lead @ Tripadvisor